Wow. It still sucks to be NBC.
“Yahoo says it attracted 9.3 million uniques to its Olympics site during the week leading up through the first 3 days of competition, surpassing NBC’s Olympics site with 6.5 million unique visitors and ESPN, which registered 8.4 million unique visitors during the same period, per ComScore.”
Interesting food for thought about the effectiveness of throws to web content during live TV … even with a gigbillion viewers tuned in.