Starbucks Gets Its Business Brewing Again With Social Media | Advertising Age - Special Report: Digital A-List 2010

Why is @AdAge citing @Starbucks as being so “innovative” in the digital space? Oooh! You set up a Twitter account and a Facebook page and post shit! A gigbillion other brands do the exact same thing every damn day.

This is not selling you any more coffee. It’s a more direct way of providing customer service. And that is something to be proud of, but that’s about it. </end rant>